Kyoorius

Arriving in our office this week, is issue 9 of Kyoorius, a leading Indian quarterly design magazine. This issue has a special report on destination branding, with an impressive list of contributing thought leaders on the subject including Wally Olins, chairman of Saffron Brand Consultants, Engin Celikbas, CEO KesselsKramer, Karl Heiselman, CEO, Wolff Olins, and our very own Creative Director of Landor Associates Paris, Jason Little.

Jason spoke to Bindu Nair Maitra at Kyoorius about what makes a successful destination brand, and how to go about the process. He also gave some further insight into the City of Melbourne identity he led whilst at the Sydney office of Landor, incorporated as a case study in the article.

You can read more about Kyoorius at http://www.designyatra.com/